Make HubSpot earn
its seat.
I help Nordic B2B teams turn the platform they already bought into revenue they can explain — through Revenue Architecture, CRM strategy, Agentic AI, and the unglamorous work of sales enablement.
Four ways to work together.
Each engagement is shaped to your team's stage — but they all start with one question: what does the CRM need to earn its keep?
HubSpot Training & Certifications
Cohort-based, hands-on training for your team. Admin, marketer, and ops tracks.
Revenue Architecture
Design the full revenue motion — from source to close to expansion. Operating model, tooling, and rituals.
CRM Strategy
HubSpot re-imagined as a system of record and a system of work.
HubSpot + AI
Practical AI embedded where it compounds: lead qualification, research, content, handoffs.
Specific advice from someone who's actually done the work.
I've been working in HubSpot since 2013 — long enough to remember when the Sales Hub was called Sidekick and long enough to have built, broken, and rebuilt most of what a modern B2B revenue engine needs.
My brief is always the same: make the CRM compound rather than decay. The details change by team, but the principle doesn't.
Field notes from the revenue engine room.
Thirty minutes to see if we're a fit.
Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful.